sábado, 7 de febrero de 2009

Comunicación y ética. El poder de la oratoria: Obama



Charlote Higgins wonders if Obama is the new Cicero

Barack Obama's speeches are much admired and endlessly
analysed; but according to Charlotte Higgins, one of their most
interesting aspects is the enormous debt they owe to the oratory of the
Romans.

In the run-up to the US presidential election, the online magazine Slate
ran a series of dictionary definitions of 'Obamaisms'. One ran
thus: 'Barocrates: An obscure Greek philosopher whose method of
teaching involved sensitive topics first being posed as questions, and
then evaded.'

There were other digs at Obama that alluded to ancient Greece and Rome.
When he accepted the Democratic party nomination, he did so before a
stagey backdrop of doric columns. Republicans said this betrayed
delusions of grandeur: this was a temple out of which Obama would emerge
like a self-styled Greek god. (Steve Bell also discerned a Romanness in
the image, and drew Obama for this paper as a toga-ed emperor.) In fact,
the resonance of those pillars was much more complicated than the
Republicans would have it. They recalled the White House, which itself
summoned up visual echoes of the Roman republic, on whose constitution
that of the US is based. They recalled the Lincoln Memorial, before which
Martin Luther King delivered his 'I have a dream' speech. They
recalled the building on which the Lincoln Memorial is based - the
Parthenon. By drawing us symbolically to Athens, we were located at the
very birthplace of democracy.

Here's the thing: to understand the next four years of American politics,
you are going to need to understand something of the politics of ancient
Greece and Rome.

There have been many controversial aspects to this presidential election,
but one thing is uncontroversial: that Obama's skill as an orator has
been one of the most important factors - perhaps the most important
factor - in his victory. The sheer numbers of people who have heard him
speak live set him apart from his rivals - and, indeed, recall the
politics of ancient Athens, where the public speech given to ordinary
voters was the motor of politics, and where the art of rhetoric matured
alongside democracy.

Obama has bucked the trend of recent presidents - not excluding Bill
Clinton - for dumbing down speeches. Elvin T Lim's book The
Anti-Intellectual Presidency: The Decline of Presidential Rhetoric from
George Washington to George W Bush, submits presidential oratory to
statistical analysis. He concludes that 100 years ago speeches were
pitched at college reading level. Now they are at 8th grade. Obama's
speeches, by contrast, flatter their audience. His best speeches are
adroit literary creations, rich, like those doric columns, with allusion,
his turn of phrase consciously evoking lines by Lincoln and King, by
Woody Guthrie and Sam Cooke. Though he has speechwriters, he does much of
the work himself. (Jon Favreau, the 27-year-old who heads Obama's
speechwriting team, has said that his job is like being 'Ted
Williams's batting coach.') James Wood, professor of the practice of
literary criticism at Harvard, has already performed a close-reading
exercise on the victory speech for the New Yorker. Can you imagine the
same being done of a George Bush speech?

More than once, the adjective that has been deployed to describe Obama's
oratorical skill is 'Ciceronian'. Cicero, the outstanding Roman
politician of the late republic, was certainly the greatest orator of his
time, and one of the greatest in history. A fierce defender of the
republican constitution, his criticism of Mark Antony got him murdered in
43BC.

During the Roman republic (and in ancient Athens) politics was oratory.
In Athens, questions such as whether or not to declare war on an enemy
state were decided by the entire electorate (or however many bothered to
turn up) in open debate. Oratory was the supreme political skill, on
whose mastery power depended. Unsurprisingly, then, oratory was highly
organised and rigorously analysed. The Greeks and Romans, in short, knew
all the rhetorical tricks, and they put a name to most of them.

It turns out that Obama knows them, too. One of the best known of
Cicero's techniques is his use of series of three to emphasise points:
the tricolon. (The most enduring example of a Latin tricolon is not
Cicero's, but Caesar's 'Veni, vidi, vici' - I came, I saw, I
conquered.) Obama uses tricola freely. Here's an example: 'Tonight,
we gather to affirm the greatness of our nation, not because of the
height of our skyscrapers, or the power of our military, or the size of
our economy ...' In this passage, from the 2004 Democratic
convention speech, Obama is also using the technique of
'praeteritio' - drawing attention to a subject by not
discussing it. (He is discounting the height of America's skyscrapers
etc, but in so doing reminds us of their importance.)

One of my favourites among Obama's tricks was his use of the phrase
'a young preacher from Georgia', when accepting the Democratic
nomination this August; he did not name Martin Luther King. The term for
the technique is 'antonomasia'. One example from Cicero is the
way he refers to Phoenix, Achilles' mentor in the Iliad, as 'senior
magister' - 'the aged teacher'. In both cases, it sets up
an intimacy between speaker and audience, the flattering idea that we all
know what we are talking about without need for further exposition. It
humanises the character - King was just an ordinary young man, once.
Referring to Georgia by name localises the reference - Obama likes to use
the specifics to American place to ground the winged sweep of his
rhetoric - just as in his November 4 speech: 'Our campaign ... began
in the backyards of Des Moines and the living rooms of Concord and the
front porches of Charleston', which, of course, is also another
tricolon.

Obama's favourite tricks of the trade, it appears, are the related
anaphora and epiphora. Anaphora is the repetition of a phrase at the
start of a sentence. Again, from November 4: 'It's the answer told
by lines that stretched around schools ... It's the answer spoken by
young and old ... It's the answer ...' Epiphora does the same, but
at the end of a sentence. From the same speech (yet another tricolon):
'She lives to see them stand out and speak up and reach for the
ballot. Yes we can.' The phrase 'Yes we can' completes the
next five paragraphs.

That 'Yes we can' refrain might more readily summon up the
call-and-response preaching of the American church than classical
rhetoric. And, of course, Obama has been influenced by his time in the
congregations of powerfully effective preachers. But James Davidson,
reader in ancient history at the University of Warwick, points out that
preaching itself originates in ancient Greece. 'The tradition of
classical oratory was central to the early church, when rhetoric was one
of the most important parts of education. Through sermons, the church
captured the rhetorical tradition of the ancients. America has preserved
that, particularly in the black church.'

It is not just in the intricacies of speechifying that Obama recalls
Cicero. Like Cicero, Obama is a lawyer. Like Cicero, Obama is a writer of
enormous accomplishment - Dreams From My Father, Obama's first book, will
surely enter the American literary canon. Like Cicero, Obama is a
'novus homo' - the Latin phrase means 'new man' in
the sense of self-made. Like Cicero, Obama entered politics without
family backing (compare Clinton) or a military record (compare John
McCain). Roman tradition dictated you had both. The compensatory talent
Obama shares with Cicero, says Catherine Steel, professor of classics at
the University of Glasgow, is a skill at 'setting up a genealogy of
forebears - not biological forebears but intellectual forebears. For
Cicero it was Licinius Crassus, Scipio Aemilianus and Cato the Elder. For
Obama it is Lincoln, Roosevelt and King.'

Steel also points out how Obama's oratory conforms to the tripartite
ideal laid down by Aristotle, who stated that good rhetoric should
consist of pathos, logos and ethos - emotion, argument and character. It
is in the projection of ethos that Obama particularly excels. Take this
resounding passage: 'I am the son of a black man from Kenya and a
white woman from Kansas. I was raised with the help of a white
grandfather who survived a Depression to serve in Patton's army during
World War II and a white grandmother who worked on a bomber assembly line
at Fort Leavenworth while he was overseas. I've gone to some of the best
schools in America and lived in one of the world's poorest nations.'
He manages to convey the sense that not only can he revive the American
dream, but that he personally embodies - actually, in some sense, is -
the American dream.

In English, when we use the word 'rhetoric', it is generally
preceded by the word 'empty'. Rhetoric has a bad reputation.
McCain warned lest an electorate be 'deceived by an eloquent but
empty call for change'. Waspishly, Clinton noted, 'You campaign
in poetry, you govern in prose.' The Athenians, too, knew the
dangers of a populace's being swept along by a persuasive but
unscrupulous demagogue (and they invented the word). And it was the Roman
politician Cato - though it could have been McCain - who said 'Rem
tene, verba sequentur'. If you hold on to the facts, the words will
follow.

Cicero was well aware of the problem. In his book On The Orator, he
argues that real eloquence can be acquired only if the speaker has
attained the highest state of knowledge - 'otherwise what he says is
just an empty and ridiculous swirl of verbiage'. The true orator is
one whose practice of citizenship embodies a civic ideal - whose
rhetoric, far from empty, is the deliberate, rational, careful organiser
of ideas and argument that propels the state forward safely and wisely.
This is clearly what Obama, too, is aiming to embody: his project is to
unite rhetoric, thought and action in a new politics that eschews narrow
bipartisanship. Can Obama's words translate into deeds? The presidency of
George Bush provided plenty of evidence that a man who has problems with
his prepositions may also struggle to govern well. We can only hope that
Obama's presidency proves that opposite.

• Charlotte Higgins is the author of It's All Greek To Me: From Homer to
the Hippocratic Oath, How Ancient Greece Has Shaped Our World (Short
Books)

Test de algoritmo de Google, Rosalía Rojo. 
http://rosaliarojo.blogspot.com/


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